- Blend of brand and hijacking (Wiktionary)
“He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".”
“However, in what appears to be a slightly more serious case of "brandjacking" on Twitter, the Citizen Media Law Project alerts us to a lawsuit involving two PR firms, with one accused of hijacking the ...”
“One of the most interesting papers from Digital Convergence HK was by Lisa P. Ramsey, University of San Diego School of Law on "brandjacking", on social networks - the increasing practice of grabbing famous personal or corporate names on social networks, even if they're not you (or not exclusively you).”
“Concerns of brandjacking and Twitter-squatting aside – and increasingly these concepts seem hugely over-simplified if not redundant – unofficial is often good if not better.”
“Greenpeace's organized brandjacking of Nestle SA's Facebook page is making CMOs afraid of social media.”
“Greenpeace's organized brandjacking of Nestle SA's”
“The brandjacking site has put up images of dead wildlife warrior Steve Irwin, Lindy Chamberlain and the 2008 Cronulla riots in Sydney alongside taglines making fun of Australian culture and wildlife.”
“SMS micro-payment scams through typosquatting and brandjacking - this tactic has already been profiled in "Legitimate Software Typosquatted in SMS Micro-Payment Scam" analysis.”
“It is understood TA had tried to avoid such a brandjacking by buying up domain names similar to the tagline, but failed to register the nothinglikeaustralia. net address.”
“CIO Dodgy fashions, dodgier drugs: the cost of brandjacking - 9 hrs ago”
These user-created lists contain the word ‘brandjacking’.
A somewhat discriminatory list of words and phrases collected for their euphonic or arcane appeal, interesting etymology, or concise definition of an otherwise unnamed phenomenon or concept.
Looking for tweets for brandjacking.