coolsploitation love

coolsploitation

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  • This seems like a forced neologism.

    April 26, 2009

  • “For the last two years, Bustelo has been a fixture at parties and giveaway suites from the Winter Music Conference to Sundance to the Oscars, and the company behind it has been sending truckloads of it to 50 Cent and Perez Hilton.

    Whenever there is coolsploitation, however, there is potential trouble, and marketing experts say that Café Bustelo’s reboot will not be easy.�?

    The New York Times, Out of the Bodega and Onto the Scene, by Ben Sisario, April 24, 2009

    April 26, 2009