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Examples

  • Startups are vying for funding in a GE contest called the ecomagination Challenge -- one of at least a dozen similar programs sponsored by corporations casting a wider net for new business ideas.

    Top Tech News

  • GE has a business strategy called ecomagination that is designed to build innovative technologies and solutions that help customers address environmental and financial needs and help GE grow.

    YubaNet.com

  • In the annual report of GE's "ecomagination" program, GE said its emissions of greenhouse gases from company operations were 13 percent lower than in 2005, reductions that came from initiatives like using alternative energy sources.

    GE: Our Green Decisions Are Increasing Our Profits

  • And speaking of traditional ads, GE has been running tons of specially-made for the Olympics energy-themed ads touting its so-called "ecomagination," including this one:

    Josh Dorner: Olympic Ad Wars

  • Lovins cites General Electric's "ecomagination" ad campaign as an example of profound greenwashing, with GE basically taking their existing products and slapping an 'eco' label on them remember the dancing elephant?

    Greenwashing is a gateway drug | The Greenwash Brigade | Marketplace from American Public Media

  • General Electric Co. has officially raised the revenue goal for the company's green "ecomagination" program, targeting $25 billion annually by 2010.

    GE Aims to Cut Global Water Usage

  • Coinciding with the one-year anniversary of the "ecomagination" launch, GE showed another side of "Singin 'in the Rain" spot through an innovative use of new media, including digital video recording devices.

    Myers Media Innovation and Creativity Awards: Grand Award Agency Winner

  • Here's how it works: Any user of a DVR just simply pauses at the right moment while watching one of the GE's "ecomagination" commercials; from there, a whole new world of commercial content unfolds.

    Myers Media Innovation and Creativity Awards: Grand Award Agency Winner

  • In 2005, GE launched its green marketing strategy, "ecomagination," which among other advertising featured a critically and commercially revered: 30 spot, "Singin 'in the Rain" that starred a jungle elephant tap dancing to the song.

    Myers Media Innovation and Creativity Awards: Grand Award Agency Winner

  • General Electric Co. 's "ecomagination" campaign publicizes the U.S. company's search for "innovative solutions to environmental challenges."

    Siemens Polishes Image

Comments

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  • Eeesh. It couldn't have taken much imagination to come up with this one.

    Sionnach, don't let me discourage you on the raccoonnookkeeper front. You'd no doubt soar to new heights in that field.

    October 29, 2007

  • BLAHAHAHAHAH!! Thanks, sionnach!

    October 29, 2007

  • Ooh, if I don't make it through the rigorous raccoonnookkeeper training program, perhaps I can go be an ecoimagineer for GE. Like Victor Frankenstein and Rabbi Löw, I could bring good things to life.

    October 29, 2007

  • GE may be spending the money to back this up, but such an ugly portmanteau makes it sound like a greenwash.

    "General Electric will spend $1 billion in research and development this year on clean energy technologies, part of its Ecomagination environmental initiative."
    - News.com, October 23, 2007

    October 29, 2007