from The American Heritage® Dictionary of the English Language, 4th Edition
- n. The dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image.
- n. The information so disseminated.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. A false or misleading picture of environmental friendliness used to conceal or obscure damaging activities.
- v. To disseminate such information about (something).
It's not for nothing we coined the term "greenwash" at the time -- corporate polluters then, and corporate polluters now, are at the heart of much of what is wrong with the world.
Unfortunately, 98 per cent of those offerings were judged to be "greenwash" - produced, marketed or sold in ways that were still environmentally damaging.
Rejecting "greenwash" - not pretending to be more sustainable than they actually are.
Citing environmental benefits when simply cutting costs is called "greenwash" - see my blog for more.
You can tell it's an industry shill -- a "greenwash" -- because nowhere on this "nonprofit" site does it ask for contributions or even accept them.
MTV is launching a global marketing push to tackle climate change that includes a TV ad attacking businesses guilty of "greenwash" - deliberately misleading consumers about their eco-credentials.
She says it has rigorous verification standards, with a range of third-party experts who inspect homes and test materials to guard against so-called greenwash -- where any effort that is even nominally environmentally friendly gets painted with a "green" brush.
Google it up along with the key word "greenwash " for more info.
As an ecopreneur, it is important to stay on top of what the community is calling greenwash as well as companies that are being lauded for their efforts.
Coca-Cola also reiterated its goal to become water neutral in India in the next eight months at the shareholders meeting, a claim that has been called a greenwash attempt by its critics.
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