Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun The adaptation of globally distributed goods, services, or publications in order to make them suitable for local needs.
  • noun The modification of imported cultural practices and ideas to conform with local norms.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun The global distribution of a product or service that is tailored to local markets

Etymologies

from The American Heritage® Dictionary of the English Language, 4th Edition

[Blend of globalization and localization.]

from Wiktionary, Creative Commons Attribution/Share-Alike License

From global + localization

Examples

  • At Anuga Huber explained the term glocalization on the basis of a study of trends that are shaping drinks.

    The Earth Times Online Newspaper

  • We have an initiative we call glocalization, where we put some operations out of South Korea and closer to the local market.

    Samsung Engineering Aims to Stand Out

  • This approach, popularly known as "glocalization," means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

    Marty Zwilling: Entrepreneurs Need to Think Globally at the Start

  • This approach, popularly known as "glocalization," means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

    Marty Zwilling: Entrepreneurs Need to Think Globally at the Start

  • Some scholars prefer to use the word glocalization = Local cultural issues acquire a global meaning thanks to today's facilities in transports and communications To use a kefiah in an European country, maybe in front of Israeli's embassy, is not just to protect oneself from the sun or the wind (elements) (and when it is in the original intentions, it was a mistake!

    Recently Uploaded Slideshows

  • Some scholars prefer to use the word glocalization = Local cultural issues acquire a global meaning thanks to today's facilities in transports and communications To use a kefiah in an European country, maybe in front of Israeli's embassy, is not just to protect oneself from the sun or the wind (elements) (and when it is in the original intentions, it was a mistake!

    Recently Uploaded Slideshows

  • The new service harnesses the growing business trend of 'glocalization' by allowing clients to tap the company's 'glocal' capabilities, that is, the ability to offer a global perspective and meet the specific needs of each individual market.

    Medindia Health News

  • The new service harnesses the growing business trend of 'glocalization' by allowing clients to tap the company's 'glocal' capabilities, that is, the ability to offer a global perspective and meet the specific needs of each individual market.

    Medindia Health News

  • The new service harnesses the growing business trend of 'glocalization' by allowing clients to tap the company's 'glocal' capabilities, that is, the ability to offer a global perspective and meet the specific needs of each individual market.

    The Earth Times Online Newspaper

  • The new service harnesses the growing business trend of 'glocalization' by allowing clients to tap the company's 'glocal' capabilities, that is, the ability to offer a global perspective and meet the specific needs of each individual market.

    The Earth Times Online Newspaper

Comments

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  • A marketeer hungry for fame

    Will give common practice a name.

    A vocalization

    Like glocalization

    Refreshes the same weary game.

    July 10, 2017