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  • Mr. Walker coins the term "murketing" (murky marketing) to describe this new, unfocused style.

    Unhidden Persuaders

  • Walker (pictured right) came up with the word "murketing" to describe the new, murky marketing techniques he was reporting on.

    Statesman - AP Sports

  • It's focused on what Walker terms "murketing", his code word for marketing approaches that may seem a bit murky to folks used to being yelled at by advertising such as Red Bull's early sponsorship of events that didn't shout "RED BULL" at every turn or word of mouth marketing campaigns from companies such as

    ProHipHop: Hip Hop Business

  • Just happened to find you through a link from Rob Walker's site and I've already had the pleasure of backing one project Unbunny.

    Kickstarter Launches! -


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  • According to this mixture of murky and marketing originated in 'The Murketing of Red Bull': 'Murketing, as you might guess, derives from murky. Usually the wizards of branding want to be extremely clear about what their product is for and who's supposed to buy it. Red Bull does just the opposite. Everything about the company and its sole product is intentionally vague, even evasive. While the drink appears to be targeted specifically at someone — extreme athletes, ravers, cosmopolitan students — the brand identity is actually pretty nebulous. You could argue that what Red Bull drinkers have in common is a taste for the edgy and faintly dangerous. But what does this really mean? Obviously any attempt to articulate such a thing would immediately destroy it. The great thing about a murky brand is that you can let your customers fill in all the blanks.'

    November 24, 2007