normcore

Meanwhile, a decade after “Pattern Recognition,” K-HOLE, a marketing think tank modelled on the one in the novel, popularized Cayce’s fashion philosophy in the form of “normcore,” a trend—forecasted, then real—based on the idea of secretive, informed, intentional blankness.

How William Gibson Keeps His Science Fiction Real Condé Nast 2019

Normcore, of course, is the tongue-in-cheek neologism first brought into wider consciousness in 2013 by the trend-forecasting group K-Hole.

This is a post about post-normcore Darcie Wilder 2019