from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. Advertising or publicity that is intended for self-promotion and not paid for or underwritten by an independent sponsor: "fourteen minutes of traditional ads and eight of plugola” ( Jessica Benson and Bill Alden).


plug + -ola, suff.; see crapola.
(American Heritage® Dictionary of the English Language, Fourth Edition)


  • Yet they are auctioning off artistic control faster than you can say "plugola."

    N. E. Marsden: Embedded TV Ads: Here Comes the Spin

  • I don't want to see Armstrong Williams go to jail for violating the Antideficiency Act, the federal "Publicity and Propaganda" laws, or the Federal Communications Act, but I would like to see the FCC come down with strict rules either requiring full disclosure of money taken by "commentators" or "pundits" or enforce the law against taking "plugola".

    Armstrong Williams On The Wrong Side

  • So, the first law allegedly broken is the law against taking "payola" or "plugola".

    Armstrong Williams On The Wrong Side

  • Shameless local filmmaker plugola time - Dear Readers: My friend and co-worker Phil Hawkins made this short video - I helped him write part o ...

    How To Split An Atom

  • Mr. Maroon must have worn out his welcome at all his usual plugola places (excuse me, op-ed pages) because he has been reduced to contributing to the cheapest outlet in town.


  • I can't believe I took all those notes and just gave them all a big plugola!

    OlyBlog - 'We Are the Media'


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