from The American Heritage® Dictionary of the English Language, 4th Edition
- n. Flattering, often exaggerated praise and publicity, especially when used for promotional purposes.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. An act of puffing.
- n. Fulsome public praise.
from the GNU version of the Collaborative International Dictionary of English
- n. The act of puffing; bestowment of extravagant commendation.
from The Century Dictionary and Cyclopedia
- n. Systematic puffing; extravagant praise.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. a flattering commendation (especially when used for promotional purposes)
Sorry, no etymologies found.
Reality: puffery is anything a judge, NAD, or arbitrator says a consumer clearly should not rely on.
They have every reason to engage in puffery regarding the less fraudulent nature of its clickers.
In response to the shareholder lawsuit, Moody's argued that its claims to independence and ratings integrity were just "puffery" - legalese for innocent exaggeration:
The puffery is gone, it’s stripped down to the facts that I could verify (and a couple that I couldn’t), everything is footnoted, and it is now completely neutral.
But of course, it’s Hollywood, and the gentlemen on the tape who have been caught blatantly contradicting themselves, swanning about and engaging in puffery of the first order, are shameless enough, and arrogant enough not to care.
Celebrity chatter is my guilty pleasure, but the Fug Girls call the puffery to account.
For evidence of Clinton's "puffery" we have timelines of when things happened, we have her own schedules, etc.
For evidence of Obama's "puffery" we have a Republican senator running for re-election.
Such "puffery" was not unique, nor was it limited to the beauty products available for women.
In the old days, marketers were accused of "puffery": purveying falsehoods about the traits of the products they sold, as when Listerine claimed to prevent colds.