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  • "'Everyone else is pushing their product, so why shouldn’t we?' said Jeff Eyrich, a producer for several independent bands, who puts stacks of his bands' CDs--marked 'free'--on music racks at Starbucks whenever the cashiers look away."

    More here.

    January 3, 2008

  • According to Web Uurbanist this is also called droplifting.

    (Edit: changed the link to point to the source Neatorama used.)

    June 19, 2008

  • See also

    June 3, 2009