Given that both the equivocal, indirect tweet (“I see it’s jerk day at The Atlantic”) and the direct kind (“Ian Bogost is a jerk”) are both apophatic in their own way, we need a way to distinguish them. If the first is a subtweet, a speech act that subordinates itself to the original, then perhaps the latter is best named a “supertweet.”
The subtweet is apophatic in the beat-around-the-bush manner. It’s a private whisper shrouded in “I didn’t say anything” innocence. But the supertweet is direct in its apophasis, like the politician’s insult. The subtweet doesn’t want you to know what it’s talking about unless you do already; the supertweet wants its meaning to be clear to everyone, but to feign concealment from its target.