A Twitter concept plus the concept of the movie Inception (movie about dreams within dreams within dreams, where things get recursive.)
Ricky Gervais on the Daily Show with Jon Stewart - April 17, 2013.
"Today, on the the way here in the car, I tweeted, 'If no-one retweets this, I will give ten thousand pounds to charity' Hundreds of tweets, right. I said, I said, 'You're not listening. OK. If not one person retweets this, I'll give 15,000 dollars to charity.' right. 500 retweets . And then other people are going, 'Your followers are all idiots!', so I'm retweeting THAT! It's. It's like twitception, it's amazing."