from The American Heritage® Dictionary of the English Language, 4th Edition
- n. Spoken communication: News of their success spread by word of mouth.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. Verbal means of passing of information.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. gossip spread by spoken communication
Sorry, no etymologies found.
Historically big stars and a few megadirectors were able to draw the audience in for that crucial opening weekend, and from that point on, the film’s quality fueled by word of mouth would support the remaining run of the movie.
Winston, Stan word of mouth marketing with independent moviesthrough InternetWorld Festival of Animated Films, Zagreb
The institutio tituli collativa (that which gives the title), sometimes also called verbalis (which may be by word of mouth or by writing, as distinguished from the institutio corporalis, or realis), is the act by which an ecclesiastical authority confers a benefice on
creation of materialsfor independent moviesfor movie book tie-insin other mediain print mediafor promotional tie-insreach vs. frequencytelevisionfor theatrical exhibitionusing market researchWeb sites/e-mailSee also marketing; word of mouth marketing
new rules forperspective on“talent follows material,”Marathon Man marketing advertising budgetsbudgeting after openingcostscreative advertisingand directorsglobal marketsglobal television advertisingand increased product demandmarket researchmedia strategymovie as product launchnetwork television advertising andpreviews, use of inpublicity materialspublicity toursvideo/DVDSee also advertising; release strategies; word of mouth marketing market research advertising strategy studiescompetitive testscontrolling biasexit interviewsintercept studieson marketability and playabilitymovie-goer behaviortiming of surveytoplinetracking surveysMarx Brothers
But if it’s conceptually advertisable and might achieve grosses for perhaps the first two weekends, it could be worth releasing the picture into the market nationally to “steal a couple of weeks” before word of mouth spreads.
I should have asked this by word of mouth in Devonshire Place, but the weather has kept me indoors.