A list of 15 words by copywriter.
- imperative appears on 59 other lists
- crux appears on 104 other lists
- crucial appears on 22 other lists
- main appears on 14 other lists
- key appears on 54 other lists
- chief appears on 25 other lists
- major appears on 25 other lists
- vital appears on 26 other lists
- prime appears on 42 other lists
- core appears on 34 other lists
- pivotal appears on 16 other lists
- central appears on 12 other lists
- significant appears on 50 other lists
- essence appears on 54 other lists
- paramount appears on 54 other lists

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