In the TV/storyline sense, I always thought "jump the shark" had a "Hail Mary" connotation as well, a desperate cry for attention that leads to a rapid deterioration.
But then colloquially, it might just be used as "over the hill" or reaching the tipping point from an upswing in hipness to a descent into commonplaceness, e.g. "'Cougars' have really jumped the shark now that they are featured in Ocean's Thirteen."
Aug 5, 2011
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