- Defense Acquisition University
“Real retention numbers for other people’s products are notoriously hard to come by, but in Facebook there is good 30 day retention data called the DAU/MAU Ratio – which can also be called Stickiness.”
“Viral Growth ("the Buzz Factor"): The ultimate success of a social game can be measured by its growth in daily average users (DAU).”
“One way to measure frequency of play is by dividing the ratio of daily average users by monthly average users DAU/MAU, beyond the initial 30 days.”
“Based on a random sample of 75 games within the top 500 most popular games on Facebook based on MAU rank, nearly one-third didn't have a positive DAU compound growth rate within the first month.”
“Zynga's Cityville reached an average DAU growth rate of 12% during its first 30 days -- and remains one of the most popular games on Facebook.”
“By comparison, Social Point's Ping Pong is an average performing social game on Facebook that saw a 2% decline in DAU during the first month of its launch.”
“To bring it to the point, let me talk about the DAU i think the english Term is "Luser" limitaitons on gamedesign.”
“DAU: The first thing you have to learn here is the switch, to turn the light on and off.”
“DAU: It was a big, big surprise to us, because when you see a lot of food in this, such huge grocery store, you can see aisles of food -- I mean, dog aisles and cat aisles of food.”
“DAU: This is where I ` m going to build a medical clinic.”
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