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Examples
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Collins writes that TLC is aiming to be an "antidote to Bravo," the NBC Universal-owned cable network that has successfully appealed to a sophisticated, urban "affluencer" audience.
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Bravo is angling itself as the network that reaches the "affluencer," or upscale consumers in the 18-49 demo.
Media Buyer Planner 2009
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The whole enterprise, like so much else on Bravo, the “affluencer” network, feels like a moldy leftover from the pre-Obama age; the currently fashionable values — humility, intelligence, restraint, style — are eclipsed by money-grubbing witlessness and big-carbon-footprint living.
Real Housewives Make Me Question My Morality | clusterflock 2009
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The whole enterprise, like so much else on Bravo, the “affluencer” network, feels like a moldy leftover from the pre-Obama age; the currently fashionable values — humility, intelligence, restraint, style — are eclipsed by money-grubbing witlessness and big-carbon-footprint living.
Real Housewives Make Me Question My Morality | clusterflock 2009
john commented on the word affluencer
“Among women ages 18 to 49, Bravo is the fastest growing of the top 20 entertainment cable networks, and its viewers are the most educated and upscale (about a quarter of them make more than $100,000 a year), a demographic that advertisers are desperate to try to reach. Berwick, the general manager, came up with a catchy name for this premium demographic: the affluencers.�?
The New York Times, The Affluencer, by Susan Dominus, October 30, 2008
November 3, 2008