brain's

Neuroscientists would frame it in terms of mu-opioid receptors, which is to say, the brain's bliss triggers.

Mazda3 Really Moves the Needle (Not the Gas One) Dan Neil 2012

Studies over the past decade have shown music is associated with a shift in dopamine levels in the nucleus accumbens, often described as the brain's pleasure center.

Cranking Up Your Private Pep Rally John Jurgensen 2011

They also had size reductions in a related brain area called the subiculum, which relays the signals from the hippocampus to other areas of the brain, including the dopamine system, also known as the brain's "reward center."

Yahoo! News: Business - Opinion 2012

These processes are part of what are generally referred to as the brain's "executive" functions.

The Globe and Mail - Home RSS feed Mark Fenske 2011

A recent study showed that "herd behavior" in stock-picking for example, occurs because part of the brain's reward center the ventral striatum participates in what we call social decision-making.

Srinivasan Pillay: Capitalism Revisited: Why Society Matters Srinivasan Pillay 2011

Brain scans revealed that cocaine users had a "dramatic decrease in grey matter" in their frontal lobes, according to researchers, which affected key functions including decision-making, memory and attention, while some of their brain's rewards systems were significantly bigger.

Cocaine addiction linked to brain abnormalities 2011

Heh, clearly my brain's only thinking about the Lions tour, and I need more caffeine.

Missions Unknown: SF,F, & H in San Antonio Lou Anders 2009

Later he compares consciousness to a corporate CEO: Just as a CEO knows few details about the inner workings of his company's many units, consciousness can't peer inside the brain's modules to see what they are up to.

The Stranger Within Christopher F. Chabris 2011

And last but not least, businesses should seek to correct early oversights that could eventually drive people away in herds due to the way the brain's reward system is wired.

Srinivasan Pillay: Capitalism Revisited: Why Society Matters Srinivasan Pillay 2011

Firstly, building businesses that customers can trust will disengage the brain's fear center.

Srinivasan Pillay: Capitalism Revisited: Why Society Matters Srinivasan Pillay 2011