Aishwarya was dressed in a simple chikan suite with sequin work and Abhishek - looking inches thinner and refreshingly different with a clean shaven face— Latest News Online - The Indian Express
But others are in relatively low income occupations, like handloom weavers (mostly women), chikan workers (mostly women), street vendors, food processors, rickshaw pullers, rag-pickers, beedi rollers (mostly working out of home),— Recently Uploaded Slideshows
Mau, as chikan workers in Lucknow or in the carpet industry in Bhadoi, brass works in Moradabad or glass factories in Firozabad, fall victims to the exploitations by dalals (middlemen).
The branding tools would comprise a dedicated Chikan website, ramp shows, online chikan trade fairs, buyer-seller meet, use of information technology to create virtual sample and shop-in-shop at leading retail chains.
The exercise will be undertaken both by the Uttar Pradesh government and the chikan manufacturers.

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