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  1. n. The act or process of denormalizing.

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  • vanishedone Spiked: 'What the proposals are really all about is the long-standing anti-smoking campaign technique of denormalisation. This is an insidious attempt at social conformism. If people who engage in some habit are marked out as different, as deviant, then others will reject them. If you have to ask for a packet of fags in much the same manner that dodgy men in macs have to ask for porn, you’re less likely to want to do it.' Jun 4, 2008

‘denormalization’ has been looked up 421 times, added to 2 lists, commented on 1 time, and is not a valid Scrabble word.