Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. An unusually low sale price, typically offered by a retailer on a limited number of items for a limited time, often on prominent shopping days, such as the day after Thanksgiving in the US.

Etymologies

door +‎ buster (Wiktionary)

Examples

  • For Sears - the doorbuster is the washer and dryer combo deal for only $579.99.

    The National Ledger - News

  • But with Black Friday shopping now a national sport, will most shoppers come away having bagged those great "doorbuster" deals?

    Braving Black Friday: Risking Life And Limb For A Deal?

  • Generally the best deals are on "doorbuster" specials, which are usually available in limited quantities and at limited times.

    Black Friday: Sears' ad is heavy on HDTVs, electronics

  • J.C. Penney C.. is planning about 300 "doorbuster" discounts on various items, up 80% from last year, and will keep stores open to midnight, one hour later than on Black Friday.

    Retailers Drop Prices to Avert a Flop

  • Retailers have decided they can't wait for the sales boost they usually get through "doorbuster" discounts that day and already are rolling out deep cuts.

    Retailers Wallow and See Only More Gloom

  • Bob Scaglione, a senior vice president at Sharp Corp., says he has never seen TV vendors bring back "doorbuster" prices -- extremely low prices on specific items -- after Black Friday in the past, but he's "not sure what's going to happen this year."

    Count on TVs Being Cheaper

  • From the time the store opens until 1 p.m., the stores will offer 100 "doorbuster" deals, twice as many as last year, including 50% off Ralph Lauren-designed American Living sportswear line, 70% off gold and sterling-silver jewelry and juniors holiday sweaters for $9.99.

    Retail Sales Plummet

  • GPS we did see, those "doorbuster" GPS were all gone really fast, big, big discounts on them.

    CNN Transcript Nov 26, 2007

  • The other thing is these "doorbuster" sales were really big.

    CNN Transcript Nov 26, 2007

  • "The 'doorbuster' specials clearly brought the people to the streets," said Bill Martin, co-founder of ShopperTrak RCT Corp., which collects data from more than 45,000 electronic sensors in malls and strip centers.

    Discounts Draw Crowds to Stores

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Comments

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  • the "doorbuster" was featured prominently in Holiday shopping ads for Winter 2009. Retailers, in an effort to attract customers, offered bargain prices (perhaps with limited quantities and no rain checks) for some items. These 'deals' have previously been referred to as 'bait and switch' or 'come-ons' but apparently retailers have tried to put a positive spin on the idea and now feel justified in advertising such limited quantity/limited time period sale items as long as they disclose the conditions of the sale item's availability.

    January 15, 2010