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emotional pivot

Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
  • n. a narrative structure used in commercials known as “star-type” advertising.

Etymologies

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