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Euphemism in advertising, like its creators, has for its survival evolved on a subtler level -- into the euphemism of implication.— VERBATIM: The Language Quarterly Vol VI No 2
But the most important function of borrowed words in advertising is to project an image of their country of origin in order to create for the reader the illusion that the product, and by implication its user, will share in the good things suggested by that image.— VERBATIM: The Language Quarterly Vol IV No 4
But I think that this generation of mass advertising is the first one to turn trade names into words at such a rate.— VERBATIM: The Language Quarterly Vol IX No 1
Fashions in advertising, like fashions in clothes, change quickly and we shall soon be on a New 'n Different kick.— VERBATIM: The Language Quarterly Vol III No 2
A similar use is made in advertising, where a slogan will be set aside by quotation marks:— VERBATIM: The Language Quarterly Vol II No 4
Tagsroadblock · chilondoscow · new bosmento · new sanfrakota · no glove no love · chrismahanukwanzakah · eight magic words
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