homophily

• On sites such as Amazon and iTunes, homophily is a selling point: it's the basis for —  Culture Making
• The study attributed this increase to homophily and word-of-mouth. —  PyroMarketing
• Ethan's preferred word for this flocking tendency is homophily, "a remarkably useful term, a compact word that succinctly expresses the idea that 'birds of a feather flock together'-that you're likely to befriend, talk to, work with and share ideas with people who've got common ethnic, religious and economic background with you." —  clusterflock
• If homophily is capable of misleading Americans about local politics, just imagine what we fail to understand about Egypt, Pakistan and Fiji by virtue of not consuming media recommended by people from those places? —  clusterflock
• The faintly depressing human tendency to seek out and spend time with those most similar to us is known in social science as "homophily", and it shapes our views, and our lives, in ways we're barely aware of. —  Life and style | guardian.co.uk

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