Did you by any chance mean hyperfocal?
- hyper- + local (Wiktionary)
“They are also hoping to grab new advertisers at a lower cost: The bet in hyperlocal is that the small advertisers who could never afford newspapers could now take advantage of ads that are affordable because they are highly targeted and have next-to-no cost of sale and production.”
“Although the word hyperlocal is a bit too broad at times, I think you will find established news organizations taking to the blogosphere to get more news out more quickly in a local, specific environment.”
“Within the new media realm, growth has been particularly strong for sites dubbed "hyperlocal" - ones that cover small geographic areas in great detail, and often in collaboration with community members.”
“The site is expanding to become "hyperlocal" - creating listings for more than 75,000 different cities, adding social features through Facebook Connect, and launching an enhanced mobile experience.”
“The company is making a big push into what's known as hyperlocal journalism with a project called Patch.”
“And while Post executives say they remain committed to providing so-called hyperlocal news coverage, they are re-evaluating their approach.”
“At the heart of the plan lie two Big Ideas that are sweeping through journalism circles nationwide: Involve the reader in every aspect of the process, and take a so-called hyperlocal approach to news coverage.”
“They have eliminated entire editions and sections and have cut by hundreds the number of people devoted to what you might call hyperlocal coverage.”
“It also will work with providers of neighborhood-level news, so-called hyperlocal news.”
“•Within 12 months, at least five of Comcast's NBC stations will forge partnerships with outside organizations that produce neighborhood-level - also known as hyperlocal - news.”
These user-created lists contain the word ‘hyperlocal’.
Words come and go, perhaps nowhere faster than online. Some industry terms to stay current -- or to remember as they rest in peace.
Looking for tweets for hyperlocal.