impressions

“Content” has become a fungible resource to be consumed by our eyeballs and earholes, which transforms it into a value-added product called “engagement,” and which the platform owners in turn package and resell to advertisers as a service called “impressions.”

How to tell if AI threatens YOUR job Justin Searls 2023

That tweet — and subsequent retweets and mentions tied to it — made 8.6 million “potential impressions” online, according to Guardians.ai, an upper limit calculation of the number of people who might have seen it based on the accounts the cluster follows, who follows accounts within the cluster and who has engaged with the tweet.

‘Sustained and ongoing’ disinformation assault targets Dem presidential candidates Natasha Korecki 2023