Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • adj. Cute, especially in the context of Japanese culture.

Etymologies

From Japanese かわいい (kawaii). (Wiktionary)

Examples

  • In addition to the next installments of the currently serialized shojo manga series CRIMSON HERO, HONEY AND CLOVER, HONEY HUNT, HARUKA: BEYOND THE STREAM OF TIME, SAND CHRONICLES and VAMPIRE KNIGHT, this special issue will allow readers to explore the latest trends in Japanese kawaii artwork, evaluate the approaches of top shojo manga creators and more!

    Anime News Network

  • In addition to the next installments of the currently serialized shojo manga series HONEY AND CLOVER, HONEY HUNT, CRIMSON HERO, SAND CHRONICLES, HARUKA: BEYOND THE STREAM OF TIME and VAMPIRE KNIGHT, this special issue will allow readers to explore the latest trends in Japanese kawaii artwork, evaluate the approaches of top shojo manga creators and more!

    comicbookbin.com

  • Moominpapa's Memoirs isn't what I'd define as kawaii, as like Moominvalley in November or Moominpapa at Sea there's a certain darkness lurking in the back of the usual moomin whimsy.

    Now this is *really* cool - LJ can now import RSS feeds!

  • I love to use washi-paper tape, also called kawaii tape.

    QuinnCreative

  • Naoto brand (one of whom served as translator), two owners of Tokyo Rebel, an East Village store that specializes in the style and a moderator, discussed the Japanese aesthetic of "kawaii," or cuteness.

    Lolitas Gather At F.I.T. To Discuss 'Cuteness'

  • Its aisles are still overflowing with shoppers, who are buying up Forever 21's street-style wear with the same frenzy for local brands famous for "kawaii," or cuteness.

    Japan Embraces Forever 21, Fast Fashion

  • Sanrio has tried to keep Hello Kitty up to the times: sensing a move away from Japan's love affair with the cute, or "kawaii" aesthetic, it has pushed an edgier look for the cat in the last three years, using as much black as pink.

    Disgrasian: Hello Kitty's the Latest Victim of Ageism

  • The "kawaii" factor of this film made it an interesting background-checker.

    Love.com Review

  • I think you left my tribe out, unless I'm considered "kawaii".

    The gadget tribes of technology - Boing Boing Gadgets

  • Spider-Man 3 has premiered in Tokyo, and Sophie Hardach files a longish report for Reuters, setting the scene (Kirsten Dunst and Tobey Maguire "were greeted with screams of 'kawaii' ( 'cute') by hundreds of young Japanese") and collecting initial reactions.

    GreenCine Daily: Peter Parker goes to Tokyo.

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Comments

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  • Kawaii can often be accompanied by the following trans-emoticle facius descriptilator ----> =3
    This implies a cuteness factor exponentially increased over a simple "kawaii." ^_^

    October 22, 2008

  • "Cute."

    October 22, 2008