A retail category that includes relatively low priced goods that come with a relatively prestigious brand name; goods and services priced between low-end, mass market items and high-end, prestigious items. Also: mass-tige.
Target was one of the first to push masstige with its introduction of Mossimo and Michael Graves products. Sephora is also a great example, as it offers high-end beauty products at accessible prices in a large number of locations, many of them urban, streetfront properties. Other burgeoning masstige retailers include Kohl's and Wal-Mart.
There's a second sense of this blend of mass and prestige that shows up only rarely in the written record: a fashion statement that mixes both mass-produced and prestigious clothes.