Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A consumer's awareness of a particular brand or product compared to that of its rivals.

Etymologies

From mind +‎ share. (Wiktionary)

Examples

  • (Im not counting taxi rides to airport which come out of my pocket money) You win and lose one customer at a time and in an early stage market, winning mindshare is important.

    Archive 2006-09-01

  • Busy trying to gain mindshare among their competitors when, instead, they could have been working hard to invent fundamentally different rules for the new medium.

    Almost two years ago...

  • From this perspective, the most suitable metrics are those that try to capture the notion of "mindshare" - subscriptions/circulation, exposures/pageviews, reach, search engine rankings, citations, inbound links, mail-tos etc.

    Another Standard Metric? - Freshblog

  • The bottom line is that if you’re feeling really passionate about what you’re saying, you’re going to produce the type of posts necessary to gain mindshare in your industry.

    A New Way to Look At Writing Blog Posts | Write to Done

  • Any model can work as long as it can create value and capture mindshare, which is what Netflix and Ebay has proven over and over again. reply emre

    Peerflix Swaps One Problem For Another

  • Ideally that will trigger something like a national "mindshare" project, producing citizen-created reports that could shed light on the events of the past and stimulate a broader debate about the future - without costing the government a penny.

    Richard (RJ) Eskow: The Wall Street Empire Strikes Back

  • That will hopefully trigger something like a national "mindshare" project, producing citizen-created reports that could shed light on the events of the past and stimulate a broader debate about the future - without costing the government a penny.

    Richard (RJ) Eskow: The Wall Street Empire Strikes Back

  • First, HP can reinvigorate Palm's "mindshare" among those making apps for handheld devices.

    Did Hewlett-Packard Pay Too Much, Too Little, or Just the Right Amount for Palm?

  • About half are in marketing and communications, trying to win "mindshare" by convincing people and governments from Chicago to Beijing that stealing software is a real crime.

    Microsoft Cops

  • In pursuit of much-ballyhooed "mindshare," it tried to open everywhere at once.

    Dumb Deals 101

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Comments

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  • Mind share, or the development of consumer awareness or popularity, is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. (From Wikipedia)

    May 18, 2008