moreish

“There are doldrums in the power curve in the early teens, the goodies which the RPG overlay once dispensed so freely become more scarce, but the basic classes and their interplay expresses the "moreish" shape of a shooter you intended to quit playing at eleven but only emerged from at midnight.”

Penny Arcade

“Clearly moreish – Rowling started to depend on it as her series wore on.”

The Guardian: Harry Potter and the A-Z of magic

“Although I'm surprised to find I miss the faint tanginess Nigella's sour cream imparted although full marks for accuracy, Marcus, this is the first cheesecake I find myself actively picking at as I portion it out – it is indeed deliciously smooth, rather than fluffy, and really quite moreish.”

The Guardian: How to cook perfect cheesecake

“It is rare for a salad bar to set the pulse racing, but the one at Peppers is a real treat: thick glossy coleslaw; an interesting colourful mix of giant couscous and vegetables; and a moreish savoury amalgam of wild rice, peppers and seeds.”

The Guardian: Top 10 best budget restaurants in Cheltenham and Gloucester

“Most thrillingly of all football's evil is a "performative" evil: it is seductive and moreish, a deliciously vital evil that simply demands to be heard.”

The Guardian: It's time to admit football is pure evil | Barney Ronay

“Although surprisingly moist, thanks to the stock indeed, the contrast between the crisp exterior and the squidgy middle is horribly moreish, the combination of parsley, garlic and breadcrumbs reminds me of a very fancy loaf of garlic bread – and all but overpowers the sweet flavour of the cashews.”

The Guardian: How to cook the perfect nut roast

“But Keys was an excellent broadcaster, particularly on those meandering Champions League nights when, denuded of the one-paced Gray, he could instead coyly tease out the musings of a rotating triumvirate of stool-bound eminences: flinty, moreish Graeme Souness, the Tigger-like Jamie Redknapp and Ruud Gullit, whom I once saw refer to Keys as "a weasel" twice in 10 seconds, with no hint of fondness or irony.”

The Guardian: Andy Gray and Richard Keys convicted on sound evidence | Barney Ronay

“I woke up next morning with a staggeringly bad hangover – sadly Barrilito's divine taste also makes it unbelievably moreish.”

The Guardian: On the trail of Hunter S Thompson in Puerto Rico

“Users told us there were terrible comedowns with mephedrone, but it was rather moreish," Measham said.”

The Guardian: Mephedrone is more popular than ecstasy among UK clubbers despite being banned