neophobia |
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It has been argued that this neophobia is adaptive and at one time served a protective function in a potentially hostile food environment.
Dislike of trying new foods, called "neophobia," is very common in children ages two to five but can continue for years and is linked with low vegetable consumption.
I'd hazard a guess that neophobia is much more common than neophilia (which is why you can spot us neophiliacs a mile off!), and the assumption that people will resist should be front and centre in social media project roll-out plans.
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