- n. a particular kind of product or merchandise
“The movie business itself has, accordingly, become just another product line (and a relatively low-profit one at that) for the large conglomerates that own studio distributors, often alongside cable systems (multiple-system operators, or MSOs), broadcast television and cable networks, TV stations, theme parks, publishing assets, global Internet service providers and satellite enterprises.”
“As Scott Bedbury the marketing strategist who helped to launch campaigns for Nike and Starbucks, writes in his book A New Brand World, “The most innovative product line will grow stale in the minds of potential consumers if the marketing has become static, undifferentiated, or—even worse—irritating for lack of change.””
“Management sought to balance its future overall product line between those of proven strength, those with high competitive potential, and image-building “nutrition” items.”
“One objective of the new products policy was to protect the traditional product line from Barcel through competitive attack or defense.”
“The tracking technology product line has applications for data and tracking functions across a variety of industries, utilizing CDMA, IDEN, and GSM technologies.”
Looking for tweets for product line.