psychographics

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The larger notable website that promotes this service is Euromonitor, which gives one access to the demographics, psychographics, and general market data of just about every industry in the world.

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Definitions (2)

Toggle American Heritage definitions American Heritage Dictionary (2)

  1. noun The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
  2. noun The data obtained from such study.

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Examples (36)

  • Brand advertisers have long known that consumers 'states of mind can determine what they buy and what brands they choose, but advertisers have lacked an efficient way to target mass audiences of people with the right psychographics. —  Internet Ad Sales
  • An aspiring Internet entrepreneur must look up countless forums, studying the psychographics of the typical net lurker. —  Find Free Articles - ArticlesBase
  • The larger notable website that promotes this service is Euromonitor, which gives one access to the demographics, psychographics, and general market data of just about every industry in the world. —  Find Free Articles - ArticlesBase
  • "Consumer pull"  Focus on product  Focus on consumer insights improvement  Measured by customer  Measured by market share psychographics and segmentation analysis growth and volume sales Consumer Insights - Desnudando la mente del consumidor / Calle Madrid 455 Int 302 Lima —  Recently Uploaded Slideshows
  • The ZillionTV Service offers the potential to tailor content offerings based on geography, demographics and even psychographics and can also measure engagement and solicit feedback to each program, making it a perfect outlet to gauge consumer response to new and existing shows. —  Engadget
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