from Wiktionary, Creative Commons Attribution/Share-Alike License
- v. To coax one into clicking on a hyperlink which leads to something other than what is claimed, originating with YouTube videos of Rick Astley's song Never Gonna Give You Up.
- v. To harass with misleading hyperlinks of this kind.
Coined by an anonymous user on the site 4chan in 2007. It combines Rick, Astley's given name, with roll, in a reference to a 2005 prank on the site that replaced the string egg to duck, famously resulting in duckroll, where eggroll was meant. (Wiktionary)