Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The practice of making parodies of corporate and political advertisements in order to make an ironic statement.

Etymologies

Blend of subvert and advertising (Wiktionary)

Examples

  • The launch of "Black Spot" sneakers is accompanied by a "subvertising" campaign aimed at humiliating Phil Knight and the Nike corporation.

    Boing Boing: April 25, 2004 - May 1, 2004 Archives

  • As a form of communication, it comes in many varieties: political graffiti, graffiti art, advertising, gang-related tagging, drunk shaming, culture jamming subvertising, etc.

    Graffiti link-o-rama | Letter Never Sent

  • I can see them being targets for some subvertising or adbusting. yeah - it's Ken's idea.

    The Guardian World News

  • Actions like writing, blogging, subvertising and critiquing cultural products such as song lyrics, films and TV shows are often considered indulgent or a less effective form of activism.

    Red Pepper

  • For this event, we will curate a panel, moderated by The Wooster Collective, including some of the renegades leading the subvertising charge: Steve Lambert, artist and creator of Anti-Advertising Agency and Jordan Seiler of The Public Ad Campaign Video kills the display ad … metricsADOTAS - Bambi Francisco, co-founder and CEO of Vator. tv said, "Video will kill the display ad," after a recent meeting [...]

    Adotas

  • Submit a link to anything interesting: news article, blog entry, video, picture ... subvertising.

    Original Signal - Transmitting Buzz

Wordnik is becoming a not-for-profit! Read our announcement here.

Comments

Log in or sign up to get involved in the conversation. It's quick and easy.

  • He "decapitates" the models and public figures pictured in advertisements.

    June 29, 2008

  • How does he 'execute billboards'?

    June 29, 2008

  • The Decapitator is a serial billboard executioner in London. His corpses have mostly been spotted in the East End, streets away from where the notorious serial killer Jack The Ripper killed a series of prostitutes.

    The vandalism is a form of sub-vertising – advertising parodies - which has been made popular by urban street artists like Banksy.

    June 29, 2008