from The American Heritage® Dictionary of the English Language, 4th Edition
- n. A name used to identify a commercial product or service, which may or may not be registered as a trademark. Also called brand name.
- n. The name by which a commodity, service, or process is known to the trade.
- n. The name under which a business firm operates.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. A name used to identify a commercial product or service; may or may not be registered as a trademark.
- n. The name under which a business or firm operates.
from the GNU version of the Collaborative International Dictionary of English
- The name by which an article is called among traders, etc..
- An invented or arbitrary adopted name given by a manufacturer or merchant to an article to distinguish it as produced or sold by him.
- The name or style under which a concern or firm does business. This name becomes a part of the good will of a business; it is not protected by the registration acts, but a qualified common-law protection against its misuse exists, analogous to that existing in the case of trade-marks.
from The Century Dictionary and Cyclopedia
- n. A name invented or adopted as the specific name or designation of some article of commerce.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. a name given to a product or service
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