Did you by any chance mean watchword?
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Examples
“Transparency is a new watch-word when it comes to giving citizens the ability to find out more about what their employees in government are up to.”
Errors of Enchantment » Government Spending Database now Online
“Duty was Elspeth's watch-word, especially when it was my duty - hadn't she shot me off to India more than once, weeping, I grant you (though what she'd been up to with those grinning Frogs after Madagascar, once I'd been despatched to the cannon's mouth, I didn't care to imagine).”
“From her home in Cincinnati she recalled how then, the watch-word was, "Black is beautiful", while 'Black style', was regarded as the quintessence of 'cool'.”
Michael Henry Adams: Black Style Now? Shouldn't the Obamas Also Choose Black Designers?
“Isn't multiculturalism the watch-word on these shows?”
“Now I was enabled to see each of them, as I carried the watch-word along the line to the leaders of our companies.”
“To Edgar alone this gave her not new charms: he saw in her more of beauty, but less of interest; the sentence dictated by Dr. Marchmont, as the watch-word to his feelings, were she mine, recurred to him incessantly; alas! he thought, with this dissipated delight in admiration, what individual can make her happy? to the rational serenity of domestic life, she is lost!”
“Uncle Steve was well-known for demanding high standards but even more especially, from himself; excellence was his watch-word.”
“Today the corporate watch-word is "hold the line.”
“Heritage, you knew that when it came to the Soviet Union, the watch-word of our policy should be "freedom".”
“During the Cold War, there were loud voices in Washington who argued for accommodation for the Soviet Union, because they believed the watch-word of our policy should be "stability".”
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i live in a human..., escapism, crush, infinite, alleviate, gallows, scapegallows, violet, downfall, whisper, watch-word, haven and 15 more...
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Historical Military Terms of Interest
Many (if not all) of these terms were selected from A pocket dictionary, for military officers, containing a definition of all the tactical terms now in use, with other matter belonging to the art ...
zig-zags, yeoman, xerxes, xeiff, xenophon, worm, watch-word, windage, wheeling, wad-hock, wadding, volley and 242 more...
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chained_bear See parole; countersign. Oct 9, 2008