Did you mayhaps mean hoopla?
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Examples
“Dame Elizabeth Taylor dismisses Michael Jackson memorial as 'whoopla”
Telegraph.co.uk: news business sport the Daily Telegraph newspaper Sunday Telegraph
“This is anathema to Valentino," said Mr. Sassi of the designer, who retired in 2008 with a whoopla party in Rome.”
“Then there's the whoopla over a 13-year-old conservative child who authored a book.”
Charles Karel Bouley: If CPAC Is the Future Why Are They in the Past?
“She said that she didn't want to put herself into what she called the whoopla.”
“After all the whoopla, ReichWingNuts turn out to be “Cut and Run” types.”
“When the political whoopla died down the fried potatoes quietly regained their French identity even though the French actually call them pomme frits and the English call them chips... in English.”
“So X-box released its X-box 360 Next Gen platform today to a lot of whoopla.”
“Though one side note about Google print before I go, I'm not too worried about the big whoopla over this as the whole concept is still a work in progress and I'll continue to use Blogger as the best free blog service out there but we'll see how the AAP lawsuit if any comes about.”
“The Little White Cloud That Cried, made in tribute to underground filmmaker described as: "Goddesses unharnessing the power of the sea and putting it into a whole new element as they engaged in orgiastic battles and whoopla.”
“After all the whoopla from the slight decline in last week's early numbers, this week's early numbers could really be unexpected.”
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sethbook (noun) Elizabeth Taylor's take on the word hoopla, as seen in her Twitter posts concernning the Michael Jackson memorial service, July 2009. Jul 11, 2009