American Heritage® Dictionary of the English Language, Fourth Edition
- n. Spoken communication: News of their success spread by word of mouth.
- n. idiomatic Verbal means of passing of information.
- n. gossip spread by spoken communication
“Historically big stars and a few megadirectors were able to draw the audience in for that crucial opening weekend, and from that point on, the film’s quality fueled by word of mouth would support the remaining run of the movie.”
“Winston, Stan word of mouth marketing with independent moviesthrough InternetWorld Festival of Animated Films, Zagreb”
“The institutio tituli collativa (that which gives the title), sometimes also called verbalis (which may be by word of mouth or by writing, as distinguished from the institutio corporalis, or realis), is the act by which an ecclesiastical authority confers a benefice on”
“creation of materialsfor independent moviesfor movie book tie-insin other mediain print mediafor promotional tie-insreach vs. frequencytelevisionfor theatrical exhibitionusing market researchWeb sites/e-mailSee also marketing; word of mouth marketing”
“new rules forperspective on“talent follows material,”Marathon Man marketing advertising budgetsbudgeting after openingcostscreative advertisingand directorsglobal marketsglobal television advertisingand increased product demandmarket researchmedia strategymovie as product launchnetwork television advertising andpreviews, use of inpublicity materialspublicity toursvideo/DVDSee also advertising; release strategies; word of mouth marketing market research advertising strategy studiescompetitive testscontrolling biasexit interviewsintercept studieson marketability and playabilitymovie-goer behaviortiming of surveytoplinetracking surveysMarx Brothers”
“But if it’s conceptually advertisable and might achieve grosses for perhaps the first two weekends, it could be worth releasing the picture into the market nationally to “steal a couple of weeks” before word of mouth spreads.”
“I should have asked this by word of mouth in Devonshire Place, but the weather has kept me indoors.”
These user-created lists contain the word ‘word of mouth’.
Phrases that use body parts metaphorically.
neck of the woods, bone of contention, mouth of a river, teeth of the storm, heart of the matter, foot of the bed, eye of the storm, dogleg hole, finger lakes, headwaters, foothills, knik arm and 212 more...
to have a look how word is used
and the plural
Interesting gene names. Some of these may have changed recently (to something less offensive/funny).
tinman, agnostic, dreadlocks, Van Gogh, fruitless, lava lamp, ariadne, cheap date, ken and barbie, I'm not dead yet, I'm not dead yet 2, manic fringe and 1192 more...
Words come and go, perhaps nowhere faster than online. Some industry terms to stay current -- or to remember as they rest in peace.
Looking for tweets for word of mouth.