from The American Heritage® Dictionary of the English Language, 4th Edition
- n. A function on an electronic recording device, such as a videocassette or tape player, that permits rapid advancement of the tape.
- n. The mechanism, such as a button, used to activate this function.
- n. Informal A rapidly changing situation or series of events: "The trial was on fast forward” ( Nelson DeMille).
- intransitive v. To advance a tape rapidly on an electronic recording device.
- transitive v. To advance (a tape) rapidly on such a device.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- v. Alternative spelling of fast forward.
Sorry, no etymologies found.
But C4's advertising sales team found the themed advert breaks increase viewer engagement by 80%, so people are less likely to be distracted – and they cannot fast-forward live adverts.
I, like so many others, watch the opening, fast-forward to the musical guest maybe, watch the news, then erase.
But I'm with you that the best way to watch SNL though it's hardly unique to this season is with a heavy hand on the fast-forward.
We can fast-forward our DVRs and find out what is going to happen.
The nuances of the characters are all lost in the Hollywood all-star team, and a plot that might have been carefully unraveled and delicately developed was instead set on fast-forward and never readjusted.
It would be as though they were watching the seasons change in fast-forward.
Miss a chapter, skip a quiz, fast-forward a few pages, and you may miss an ingredient that is essential to what makes a good relationship really good.
Digital video recorders are everywhere now, and they are used for two obvious purposes: to record television programs for later viewing, and to fast-forward through commercials.
The article is worth reading in full, but fast-forward to the end to find Rogers 'sensible policy proposal.
It's why God created the DVR and fast-forward button.