from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The act or process of letting a trademark term become so common that the trademark is indefensible.
  • n. The process by which trademark rights are diminished or lost as a result of common use in the marketplace.


From generic +‎ -cide. (Wiktionary)



Log in or sign up to get involved in the conversation. It's quick and easy.

  • See also antonomasia.

    February 20, 2009

  • When a trademarked name becomes so closely identified with a material that most consumers cannot express a desire for the material without using, or at least thinking, about that name. See former trademarks Cellophane and Linoleum. Genericide is to be avoided for those who are trying to create a brand name that can be a protectable trademark.

    February 20, 2009