from The American Heritage® Dictionary of the English Language, 4th Edition
- adj. Producing wealth; profitable: a lucrative income; a lucrative marketing strategy.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- adj. producing a surplus; profitable.
from the GNU version of the Collaborative International Dictionary of English
- adj. Yielding lucre; gainful; profitable; making increase of money or goods.
- adj. Greedy of gain.
from The Century Dictionary and Cyclopedia
- Yielding lucre or gain; gainful; highly profitable: as, a lucrative transaction; a lucrative business or office.
- Greedy of gain; self-seeking.
- Synonyms Paying, remunerative.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- adj. producing a sizeable profit
She tried to make a go of acting, doing voice-overs for commercials which she describes as "lucrative" but a long way from her dream of top billing.
In my hometown the city council are essentially attempting the 80/20 split in lucrative city-centre areas.
Wallström said the communities in lucrative mining areas were at a particular high risk.
If they do, they won't receive the coveted UEFA license allowing those who qualify to play in lucrative continental competitions like the Champions League or the Europa League.
Their wallets are only large enough to contain lucrative images.
The other is Hank Morris, Mr. Hevesi's former political adviser, who was accused by Mr. Cuomo of requiring money managers to pay Mr. Morris before they could win lucrative contracts from the New York fund, one of the nation's largest.
Executives of the airline also said a modern fleet and the world's largest frequent-flier program will help the airline win lucrative business travel.
Some technology firms have built up patent-licensing businesses — following the lead of companies like International Business Machines Corp. and Qualcomm Inc. — and use lawsuits as a tool to win lucrative settlements.
Companies still rely strongly on outside pay consultants, and some of the same firms that advise companies on how much to give CEOs are paid even more in lucrative contracts for other services to the same companies.
From the NYT business page: “Banks have been able to borrow money cheaply and put it to work in lucrative ways, whether using the money to make loans at higher rates or to trade in the markets.”