Did you possibly mean ascertainment?
Definitions
Wiktionary
- n. A form of communication that combines the elements of advertising and entertainment.
Etymologies
- Blend of advert and entertainment (Wiktionary)
Examples
“The influential media blog Gawker described it as "advertainment", saying: "Televised entertainment has now completed its long, winding journey into becoming 100% corporate propaganda.”
“Keep an eye out for these "advertainment" blocks to hit your local theater in September.”
“Kessler called Super Bowl commercials "advertainment" and said they are created less "to sell things" than to be "talked about as fun.”
“-- that make the film "advertainment" as well for the techno-coolness of the U.S. military.”
Tom Engelhardt: The Long, Slow Death of American Triumphalism
“advertainment' block to marketers in a private presentation in New York.”
“It should be one long commercial for the included films while providing a teeny-tiny modicum of advertainment in the process.”
“You have a very good eye for corporate shenanigans and defo give this lame bullshit advertainment the contempt it deserves. 159th!”
“We're talking about the toy company that is G.I. Joe and, in a synergistic fury, is just now releasing an endless range of toys (G.I. Joe Rise of Cobra Night Raven with Air-Viper v1), action figures, video games, board games, Burger King give-aways, and who knows what else as synergistic accompaniments to this elaborate "advertainment.”
Tom Engelhardt: The Long, Slow Death of American Triumphalism
“Ad also Forrest Gump, Obamas advertainment campaign message, Jurrasic park governors island, get it?”
“As more of us skip over ads with our DVRs, marketers are being forced to create more integrated advertainment experiences.”
Anastasia Goodstein: Reflections On The Year in Youth Culture
Lists
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Tweets
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madmouth "The following is paid advertainment. Apinions expressed are not necessarily those of anyone." (Rabbit and Mouse) Oct 19, 2010