copy test

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun advertising A method of market research that predicts in-market performance of an ad before it airs.
• noun advertising A research tool that evaluates the execution and promise of an ad by analyzing audience levels of attention, brand linkage, motivation, entertainment, communication, as well as breaking down the ad’s Flow of Attention and Flow of Emotion.
• noun advertising A method of advertising research also known as a pre-test.