American Heritage® Dictionary of the English Language, Fourth Edition
- adj. Appealing to or designed for low-income consumers; downscale.
GNU Webster's 1913
- adj. designed for low-income consumers. Opposite of
- adj. designed for low-income consumers
“Even as the films dropped out of the mix beginning in the 1970s, her public stayed with her, still gaping at the violet eyes, as she took up causes like AIDS and lent her name to down-market perfume and jewelry.”
“Instead, they excel in what might euphemistically be termed "down-market entertainment"—beauty contests, sensationalism, pop stars and their scandals and consumerism.”
“The Evening Standard's television critic Victor Lewis-Smith wrote: "I used to think that morning broadcasting could get no worse than TV-am, but GMTV has effortlessly led the way further down-market"; while Mark Steyn in the Mail on Sunday claimed: "It comes on like a local TV-am – same set, but now with new reduced content.”
“Ironically, the down-market heroines Rogers championed were all but doomed to slip out of the public consciousness.”
“See also how designer fashions move down-market over the course of several seasons.”
“There were people who cared: the scientists whose work had made our vacation possible, the pilots who hoped that ours would be the first of many such trips for them, the CEOs whose companies could turn a profit marketing increasingly down-market lunar trips.”
“Even Brits do not hark as closely when the questioning shifts to the much-less-known owners of the Daily Mail, Daily Mirror or other down-market papers.”
“The advice from other experts is straight forward: This time, get to the bottom of what occurred, find out if there was a coverup, and determine if the rot was unique to the down-market News of the World or if it extends elsewhere into the News Corp. culture.”
“We feel that operating a low-cost airline under the Air France brand would be counterproductive, as it would pull the brand down-market.”
“In "Beeswax" 2009, he turned his characters loose in Austin's down-market neighborhoods.”
These user-created lists contain the word ‘down-market’.
My big word list.
Words and phrases from Jonathan Stroud's book, Ptolemy's Gate.
Looking for tweets for down-market.