Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • adjective Of, for, or relating to low-income consumers.
  • transitive & intransitive verb To reduce in scale; scale down.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • adjective Pertaining to something downmarket, of a lower quality.
  • verb To reduce in size, to downsize.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • adjective intended for people with low incomes

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

down- +‎ scale

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