Definitions

from The American Heritage® Dictionary of the English Language, 4th Edition

  • adj. Of, for, or relating to low-income consumers: mass-produced downscale versions of high-priced fashions.
  • transitive v. To reduce in scale; scale down.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • adj. Pertaining to something downmarket, of a lower quality.
  • v. To reduce in size, to downsize.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • adj. intended for people with low incomes

Etymologies

down- +‎ scale (Wiktionary)

Examples

  • While the House losses were greatest in downscale blue-collar districts, Democrats also lost white-collar suburban seats in New Jersey, New Hampshire, and the Philadelphia suburbs, and failed to carry the suburban seat vacated by Mark Kirk, the successful GOP Senate challenger in Illinois.

    The smoke clears from the wreckage

  • It also sells in a very small niche, which--with the likes of Porsche and Mercedes around, not to mention Jaguar and even Aston Martin coming "downscale"--is a tough place for GM to stage a fight.

    2006 Cadillac XLR

  • Swiss watch maker Tag Heuer said Friday that it will "downscale" its use of golfer Tiger Woods 'image in its advertising campaigns ... var news_amount = 1;

    Vivian Norris de Montaigu: Tiger Woods and the Problem of Porn Culture in US Celebrity Life

  • Swiss watch maker Tag Heuer said Friday that it will "downscale" its use of golfer Tiger Woods 'image in its advertising campaigns ...

    Elayne Boosler: Tiger Woods IS Tiger Woods

  • Many Democrats are convinced that the polls show things so close because of racism, but talking about racism turns off precisely the kind of downscale white voters that Obama needs to win over.

    Gordon Brown, Charlie Whelan and Me

  • Domestically, Biden is a champion of the kind of downscale voters that Obama desperately needs to woo to his side.

    Gordon Brown, Charlie Whelan and Me

  • Clinton continues to do well with "downscale" whites.

    Is Obama Electable? Maybe He Is ... Maybe He Isn't.

  • Pro: In many ways the perfect choice, a Clinton supporter who is governor of a — if not — the key swing state with an appeal to precisely the kind of downscale voters that Obama has such trouble reaching.

    Smoking Guns and the Morality of Parliamentary Privilege

  • Clinton, who seems to do better among "downscale" white voters -- and it stands to reason that as the median income of all white residents in a state declines, so also does the median income of white Democratic voters (this is presumably why this factor was shown to be statistically significant yesterday).

    Over the Hill?

  • February 11, 2011 10:24 AM PST Nokia: Symbian to take Microsoft 'downscale'

    CNET News.com

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