Definitions
American Heritage® Dictionary of the English Language, Fourth Edition
- adj. Of, for, or relating to low-income consumers: mass-produced downscale versions of high-priced fashions.
- v. To reduce in scale; scale down.
Wiktionary
- adj. Pertaining to something downmarket, of a lower quality.
- v. To reduce in size, to downsize.
WordNet 3.0
- adj. intended for people with low incomes
Etymologies
- down- + scale (Wiktionary)
Examples
“While the House losses were greatest in downscale blue-collar districts, Democrats also lost white-collar suburban seats in New Jersey, New Hampshire, and the Philadelphia suburbs, and failed to carry the suburban seat vacated by Mark Kirk, the successful GOP Senate challenger in Illinois.”
“It also sells in a very small niche, which--with the likes of Porsche and Mercedes around, not to mention Jaguar and even Aston Martin coming "downscale"--is a tough place for GM to stage a fight.”
“Swiss watch maker Tag Heuer said Friday that it will "downscale" its use of golfer Tiger Woods 'image in its advertising campaigns ... var news_amount = 1;”
Vivian Norris de Montaigu: Tiger Woods and the Problem of Porn Culture in US Celebrity Life
“Swiss watch maker Tag Heuer said Friday that it will "downscale" its use of golfer Tiger Woods 'image in its advertising campaigns ...”
“Many Democrats are convinced that the polls show things so close because of racism, but talking about racism turns off precisely the kind of downscale white voters that Obama needs to win over.”
“Domestically, Biden is a champion of the kind of downscale voters that Obama desperately needs to woo to his side.”
“Clinton continues to do well with "downscale" whites.”
“Pro: In many ways the perfect choice, a Clinton supporter who is governor of a — if not — the key swing state with an appeal to precisely the kind of downscale voters that Obama has such trouble reaching.”
“Clinton, who seems to do better among "downscale" white voters -- and it stands to reason that as the median income of all white residents in a state declines, so also does the median income of white Democratic voters (this is presumably why this factor was shown to be statistically significant yesterday).”
“February 11, 2011 10:24 AM PST Nokia: Symbian to take Microsoft 'downscale”
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