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“Startups are vying for funding in a GE contest called the ecomagination Challenge -- one of at least a dozen similar programs sponsored by corporations casting a wider net for new business ideas.”
“GE has a business strategy called ecomagination that is designed to build innovative technologies and solutions that help customers address environmental and financial needs and help GE grow.”
“In the annual report of GE's "ecomagination" program, GE said its emissions of greenhouse gases from company operations were 13 percent lower than in 2005, reductions that came from initiatives like using alternative energy sources.”
“And speaking of traditional ads, GE has been running tons of specially-made for the Olympics energy-themed ads touting its so-called "ecomagination," including this one:”
“Lovins cites General Electric's "ecomagination" ad campaign as an example of profound greenwashing, with GE basically taking their existing products and slapping an 'eco' label on them remember the dancing elephant?”
“General Electric Co. has officially raised the revenue goal for the company's green "ecomagination" program, targeting $25 billion annually by 2010.”
“Coinciding with the one-year anniversary of the "ecomagination" launch, GE showed another side of "Singin 'in the Rain" spot through an innovative use of new media, including digital video recording devices.”
“Here's how it works: Any user of a DVR just simply pauses at the right moment while watching one of the GE's "ecomagination" commercials; from there, a whole new world of commercial content unfolds.”
“In 2005, GE launched its green marketing strategy, "ecomagination," which among other advertising featured a critically and commercially revered: 30 spot, "Singin 'in the Rain" that starred a jungle elephant tap dancing to the song.”
“General Electric Co. 's "ecomagination" campaign publicizes the U.S. company's search for "innovative solutions to environmental challenges.”
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