Hypothesized glocal was about joining the global and the local. "Glocal" = local diversity + global knowledge?
Abstract uses phrases like: "local diversity into an evolving global knowledge" "gap between local content and global concept" "Personal experience is intrinsically local while common knowledge is global." context-sensitive
This example here at wordnik helps most: 'Hu used the word "glocal" to describe business strategies combining "global vision with local strategy."'
Glocal is another metaplastic word submitted by prolific contributor Clint McInnes.
Clint says, “I saw this one in a trade journal advertisement. It is a combination of “global�? and “local�?, and was used to describe the abilities of a parts distributor. They claim to source and serve both globally and locally, borrowing the best aspects of each approach.�?
“He pioneered ‘glocal’ news — outsourcing Pasadena coverage to India at Pasadena Now, his daily online ‘newspaperless,’ as he likes to call it. Indians are writing about everything from the Pasadena Christmas tree-lighting ceremony to kitchen remodeling to city debates about eliminating plastic shopping bags.�?