losing

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They don't want be known as a losing brand and that's exactly what's happening.

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Definitions (9)

Toggle American Heritage definitions American Heritage Dictionary (4)

  1. adjective Failing to win, as in a sport or game: a losing team; a losing lottery ticket.
  2. adjective Of or relating to one that fails to win: a losing season; a losing battle.
  3. noun The act of one that loses; loss.

Toggle Century definitions Century Dictionary (3)

Toggle GNU Webster definitions GNU Webster's 1913 (2)

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Examples (50)

  • The fact they continue to earn moral victories amid the losing is inconsequential. —  Google News Canada - Top Stories
  • I think it's a losing issue, personally ... especially when there are Hamlet —  Modern Fabulousity
  • The only thing we're losing is the ability to trade our mailed DVDs in at the store for real rentals. —  Slashdot
  • We used to blame players for losing, and praise them for winning. —  SportsFan Magazine.com
  • When they are losing, these are the kinds of numbers that get Reid barbecued. —  The Fifth Down
 

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This word has been looked up 217 times.

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Roget's II Roget's II: The New Thesaurus

Used in the same contextWord Family

losing:   lose ·  lost ·  loses
Roget's II: The New Thesaurus, Third Edition by the Editors of the American Heritage® Dictionary. Copyright © 2003, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
 

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/ˈluzɪŋ/
by American Heritage

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