American Heritage® Dictionary of the English Language, Fourth Edition
- n. The gathering and evaluation of data regarding consumers' preferences for products and services.
- n. marketing The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services
- n. research that gathers and analyzes information about the moving of good or services from producer to consumer
“With Playfun Games, conducted market research studies which were the basis for direct-mail promotions that produced a response rate of better than 3.2 percent.”
“With Playfun Games, conducted market research studies that were the basis for direct mail promotions that produced a response rate of better than 3.2 percent.”
“On the other hand, in direct rebuttal to the mouldy market research about the antipathies of young women to plums in their dried state, Pom-pey in Measure for Measure says: Sir, she came in, great with child, and longing … for stewed prunes.”
“*The survey on computer statistics was conducted by the Global TGI market research company in New York and was reported in Hani Barbash, “Israel outranks U.S. in home computers and cellular phones,” Haaretz, January 24, 2000.”
“From 1992 to 1994, he oversaw entertainment research for Chilton Research, a leading market research company.”
“The market research department at Charles Pfizer and Company, a large pharmaceutical firm, provided a grant of $40,000 to the three Columbia University sociologists to conduct the drug diffusion study, which began in1954.”
“Nevertheless, when earlier this month Aegis said it is in talks with Paris-based market-research group Ipsos SA about a potential sale of its Synovate market research unit, speculation was reignited regarding a wider break-up of Aegis.”
“It was carried out last year, and it was conducted by lay parishioners, so I'll spare you the bother of pestering all the market research companies.”
“When Tom Schneider, president of the market research company that conducted the opinion leader identification for Hasbro, purchased an English spaniel, the breeder warned him not to select the alpha leader dog of the litter, because it would ruin his life.”
“ASOCOFLORES represented the local producers in international disputes, directed and contracted for market research studies in the United States and Europe, and bargained with airline carriers for transportation prices for the cut flowers.”
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